I should have been in advertisement

Craft -
The background came from a removable white shelf that was cleaned off. A medium-sized cardboard piece was used to support the tic-tacs. A variety of hard lighting from the halogen lamp and soft lighting from natural light and a table lamp was used to create shadows and a clear image when the photo was taken. I used the cuisine setting on my camera to enhance the colors of the product and super-macro was used to enhance the details. No flash was used to avoid flattening the image.

Composition-
There is a definite use of repetition with the amount of tic-tacs seen in the image. With the cap on the tic-tac box left open and the tic-tacs left around the box, there is a sense of asymmetry but the color of the tic-tacs blending with the background makes the image more calm. One's eye tends to look at the word "tic-tac", followed by "big pack" and then continuing downward to the tic-tacs spread at the bottom. There is a considerable amount of negative space on both sides of the tic-tac box.

Concept-
Since the tic-tac box was a "big pack," the tic-tac box took up most of the image to make it a play on words. With the background matching in color with the tic-tacs, it appears that the tic-tacs are refreshing and appealing. Sterile image = fresh taste.